Blurbs
comparison of OpenAP and Perion
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenAP and Perion
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenAP
"Simplifying cross-publisher advanced TV audience targeting"
.
OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
Perion
"Unified omnichannel platform for modern advertising solutions"
.
Perion helps marketers by offering a single platform to connect with consumers across multiple channels. It uses advanced AI for targeting, optimizing ad performance while ensuring privacy. The platform supports advertisers and publishers, enabling quality ad engagements and maximizing revenue potential amidst industry shifts.
Advanced AI technology
Perion claims that its unified platform offers omnichannel ad solutions powered by advanced AI, connecting brands with consumers.
Award-winning creative experiences
Perion claims that its high-impact, award-winning creative experiences help brands reach all KPIs and objectives globally.
Proprietary algorithms for privacy
Perion claims that its proprietary algorithms enhance customer targeting while protecting privacy across fragmented ad markets.