Blurbs Logo

Learn about how these Connected TV (CTV) vendors stack up against each other by checking out our blurbs, claims, and case studies.

viantinc.com
Full Blurb
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
myblockboard.com
Full Blurb
Blockboard
"Fraud and waste-free CTV ad management platform"
.
Blockboard helps marketers navigate complex CTV landscapes by eliminating ad fraud and waste, ensuring that media dollars work harder. It uses blockchain for transparency and delivers ads in true environments to real consumers. Premium direct inventory guarantees that marketers can track ROI effectively.
Eliminate fraud and waste
Blockboard claims that they save clients an average of 17% daily by eliminating fraudulent and wasteful media spend.
Blockchain verified reporting
Blockboard claims that their blockchain technology ensures total transparency, showing exactly how each media dollar is spent.
Premium inventory access
Blockboard claims that their direct relationships with premium publishers guarantee ads are shown in high-quality environments.