Blurbs
comparison of OpenAP and Blockboard
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenAP and Blockboard
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenAP
"Simplifying cross-publisher advanced TV audience targeting"
.
OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
Blockboard
"Fraud and waste-free CTV ad management platform"
.
Blockboard helps marketers navigate complex CTV landscapes by eliminating ad fraud and waste, ensuring that media dollars work harder. It uses blockchain for transparency and delivers ads in true environments to real consumers. Premium direct inventory guarantees that marketers can track ROI effectively.
Eliminate fraud and waste
Blockboard claims that they save clients an average of 17% daily by eliminating fraudulent and wasteful media spend.
Blockchain verified reporting
Blockboard claims that their blockchain technology ensures total transparency, showing exactly how each media dollar is spent.
Premium inventory access
Blockboard claims that their direct relationships with premium publishers guarantee ads are shown in high-quality environments.