Blurbs
comparison of Viant and Locality
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Viant and Locality
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
Locality
"Helps marketers with local video ad targeting."
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Locality simplifies reaching key audiences in target markets with local streaming and broadcast ads. They're leveraging consumer data for far-reaching campaigns across DMAs. This tool merges streaming and broadcast for wider reach, uses detailed audience insights, and offers centralized ad management—no buzzwords, just practical tools.
Largest advertising inventory access
Locality claims that it provides the largest source of local streaming and broadcast advertising inventory in the U.S., ensuring unparalleled reach.
Expert in local targeting
Locality claims that it can precisely identify and target audiences down to households, enhancing the efficiency of advertising campaigns.
Proven industry recognition
Locality claims that it has received top industry awards for best-performing media sales organization and achievements in streaming and broadcasting.