Blurbs
comparison of OpenAP and Cadent
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenAP and Cadent
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenAP
"Simplifying cross-publisher advanced TV audience targeting"
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OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
Cadent
"Connects brands with consumers through predictive AI."
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Cadent helps marketers unify digital and TV media for impactful campaigns. Their AI predicts and models outcomes in real-time. It dynamically adapts strategies for better performance. With Cadent, marketers can easily onboard data and reach 125M households, optimizing campaigns across every channel.
Largest independent solutions provider
Cadent claims that it offers the largest independent solutions for converged TV advertising, integrating digital and linear media effortlessly.
Audience targeting expertise
Cadent claims that its Aperture Platform allows precise audience targeting, facilitating seamless household-level engagement across screens.
Objective and flexible partnerships
Cadent claims that it provides objective, flexible partnerships as leading omnichannel video experts, ensuring unparalleled connectivity.