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Cadent helps marketers unify digital and TV media for impactful campaigns. Their AI predicts and models outcomes in real-time. It dynamically adapts strategies for better performance. With Cadent, marketers can easily onboard data and reach 125M households, optimizing campaigns across every channel.
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Cadent's Website Claims...
Our bot logged these claims from Cadent's website.
Largest independent solutions provider
Cadent claims that it offers the largest independent solutions for converged TV advertising, integrating digital and linear media effortlessly.
Audience targeting expertise
Cadent claims that its Aperture Platform allows precise audience targeting, facilitating seamless household-level engagement across screens.
Objective and flexible partnerships
Cadent claims that it provides objective, flexible partnerships as leading omnichannel video experts, ensuring unparalleled connectivity.
Connected TV (CTV) Q & A
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1.
What inventory sources and streaming platforms do you have access to?
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2.
How does your platform target audiences, and what data sources do you use for targeting?
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3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
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4.
Do you offer a self-service platform, managed service, or both?
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How does your platform optimize campaigns in real time?
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What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
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How do you handle frequency capping and ad fatigue management?
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8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
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How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
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10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
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