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Comparison OpenAP vs. EDO Connected TV (CTV) Vendor Comparison

OpenAP and EDO are Connected TV (CTV) vendors.

openap.tv
OpenAP Simplifying cross-publisher advanced TV audience targeting They have no reported specialities.

www.edo.com
EDO They focus on Analytics & Performance Measurement and CTV Measurement.

OpenAP or EDO?
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OpenAP

"Simplifying cross-publisher advanced TV audience targeting"
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OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
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