Blurbs
comparison of OpenAP and Bold Collective
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenAP and Bold Collective
Learn about how these Connected TV (CTV) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenAP
"Simplifying cross-publisher advanced TV audience targeting"
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OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
Bold Collective
"Facilitates scalable CTV and audio ad campaigns."
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Bold Collective helps marketers by providing a digital ad exchange focused on connected TV and audio. It allows for customizable scale, meaning advertisers can reach targeted audiences efficiently. By simplifying campaign execution, it ensures ads connect with viewers without getting lost in the clutter of other channels.
Customizable Scale Offerings
Bold Collective claims that their marketplace drives customizable scale across connected TV and audio platforms.
Seasonal Campaign Packages
Bold Collective claims that their seasonal inventory packages effectively capture audience engagement across CTV and audio.
Comprehensive Reach Capability
Bold Collective claims that they can connect brands to audiences as they actively celebrate key seasonal moments.