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Comparison Tubi vs. Pubmatic Connected TV (CTV) Vendor Comparison

Tubi and Pubmatic are Connected TV (CTV) and Display & Programmatic vendors.

tubitv.com
Tubi Stream movies and TV shows for free. They focus on Premium & Contextual Inventory Access and Platform-Owned Media Networks.

pubmatic.com
Pubmatic Streamlining programmatic advertising for buyers and sellers. They focus on Platform-Owned Media Networks.

Tubi or Pubmatic?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Tubi

"Stream movies and TV shows for free."
Focused on Premium & Contextual Inventory Access and Platform-Owned Media Networks .
Tubi offers free access to a wide variety of movies and TV shows without subscription fees. Marketers can leverage this platform to reach a broad audience by embedding ads within the content. The wide range of genres provides opportunities for targeted ad placement based on audience preferences.

Pubmatic

"Streamlining programmatic advertising for buyers and sellers."
Focused on Platform-Owned Media Networks .
PubMatic helps marketers navigate the chaotic ad tech environment with an integrated, omnichannel platform. It provides transparency, control, and efficiency across media supply chains. By consolidating monetization and customer acquisition tactics, marketers can optimize reach while maintaining cost controls.

Key Features & Benefits

cross-channel capabilities
PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.
yield maximization
PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.
campaign effectiveness
PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.
Compare all Connected TV (CTV) Vendors Head-to-Head