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Learn about how these Connected TV (CTV) vendors stack up against each other by checking out our blurbs, claims, and case studies.

pubmatic.com
Full Blurb
Pubmatic
"Streamlining programmatic advertising for buyers and sellers."
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PubMatic helps marketers navigate the chaotic ad tech environment with an integrated, omnichannel platform. It provides transparency, control, and efficiency across media supply chains. By consolidating monetization and customer acquisition tactics, marketers can optimize reach while maintaining cost controls.
cross-channel capabilities
PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.
yield maximization
PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.
campaign effectiveness
PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.
cadent.tv
Full Blurb
Cadent
"Connects brands with consumers through predictive AI."
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Cadent helps marketers unify digital and TV media for impactful campaigns. Their AI predicts and models outcomes in real-time. It dynamically adapts strategies for better performance. With Cadent, marketers can easily onboard data and reach 125M households, optimizing campaigns across every channel.
Largest independent solutions provider
Cadent claims that it offers the largest independent solutions for converged TV advertising, integrating digital and linear media effortlessly.
Audience targeting expertise
Cadent claims that its Aperture Platform allows precise audience targeting, facilitating seamless household-level engagement across screens.
Objective and flexible partnerships
Cadent claims that it provides objective, flexible partnerships as leading omnichannel video experts, ensuring unparalleled connectivity.