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Comparison Spectrum Reach vs. Locality Connected TV (CTV) Vendor Comparison

Spectrum Reach and Locality are Connected TV (CTV) vendors.

spectrumreach.com
Spectrum Reach They have no reported specialities.

locality.com
Locality Helps marketers with local video ad targeting. They have no reported specialities.

Spectrum Reach or Locality?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Spectrum Reach

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Key Features & Benefits

Unmatched audience targeting capabilities
Spectrum Reach claims that they can help businesses target audiences with near census-level data for precise marketing efforts.
Comprehensive media access
Spectrum Reach claims to offer access to over 450 streaming networks, including exclusive content through the Spectrum TV app.
Data-driven advertising solutions
Spectrum Reach claims their data solutions maximize ad spend efficiency by delivering reach at a national and local level.

Locality

"Helps marketers with local video ad targeting."
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Locality simplifies reaching key audiences in target markets with local streaming and broadcast ads. They're leveraging consumer data for far-reaching campaigns across DMAs. This tool merges streaming and broadcast for wider reach, uses detailed audience insights, and offers centralized ad management—no buzzwords, just practical tools.

Key Features & Benefits

Largest advertising inventory access
Locality claims that it provides the largest source of local streaming and broadcast advertising inventory in the U.S., ensuring unparalleled reach.
Expert in local targeting
Locality claims that it can precisely identify and target audiences down to households, enhancing the efficiency of advertising campaigns.
Proven industry recognition
Locality claims that it has received top industry awards for best-performing media sales organization and achievements in streaming and broadcasting.
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