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Comparison mParticle vs. hightouch Customer Data Platform (CDP) Vendor Comparison

mParticle and hightouch are Customer Data Platform (CDP) vendors.

mparticle.com
mParticle Transforms data into adaptive customer experiences. They have no reported specialities.

hightouch.com
hightouch They have no reported specialities.

mParticle or hightouch?
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mParticle

"Transforms data into adaptive customer experiences."
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mParticle helps marketers streamline data integration and personalize interactions. It consolidates data across channels, generating insights with AI, and activating these insights with API integrations. This approach eliminates data silos and enhances customer interaction, providing a real-time, holistic view that adapts to consumers' needs.
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