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Comparison mParticle vs. Salesforce Customer Data Platform (CDP) Vendor Comparison

mParticle and Salesforce are Customer Data Platform (CDP) vendors.

mparticle.com
mParticle Transforms data into adaptive customer experiences. They have no reported specialities.

salesforce.com
Salesforce Unifies data and CRM on one platform. They have no reported specialities.

mParticle or Salesforce?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

mParticle

"Transforms data into adaptive customer experiences."
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mParticle helps marketers streamline data integration and personalize interactions. It consolidates data across channels, generating insights with AI, and activating these insights with API integrations. This approach eliminates data silos and enhances customer interaction, providing a real-time, holistic view that adapts to consumers' needs.

Salesforce

"Unifies data and CRM on one platform."
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Salesforce helps marketers unify data from any source onto a single CRM platform, leveraging AI-driven insights and automation to streamline processes. It simplifies the setup with its Starter Suite, integrating marketing, sales, and service activities. Marketers can track and manage leads better and make informed decisions quickly.

Key Features & Benefits

More innovative technology
Salesforce claims that its technology is more innovative and powerful than competitors.
Better customer service
Salesforce claims that its customer service and support are superior to competitors.
Highly customizable platform
Salesforce claims that its platform is more versatile and customizable than competitors.
Compare all Customer Data Platform (CDP) Vendors Head-to-Head