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Updated 3 Days Ago
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2 Verified Clients
mParticle helps marketers streamline data integration and personalize interactions. It consolidates data across channels, generating insights with AI, and activating these insights with API integrations. This approach eliminates data silos and enhances customer interaction, providing a real-time, holistic view that adapts to consumers' needs.
Customer Data Platform (CDP) Q & A
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What types of customer data does your CDP collect, unify, and activate (first-party, transactional, behavioral, intent, etc.)?
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Can your CDP integrate with our existing tech stack (e-commerce platform, CRM, ESP, ad platforms, etc.)?
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How does your CDP handle identity resolution across different devices, channels, and platforms?
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Does your CDP support real-time data processing and audience segmentation?
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How does your CDP help with personalization across marketing channels (email, SMS, paid media, website, etc.)?
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How does your platform handle compliance with privacy laws (GDPR, CCPA) and cookieless tracking?
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7.
Do you offer built-in AI/ML capabilities for predictive analytics, audience scoring, or recommendations?
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What reporting, analytics, and attribution features does your CDP provide?
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How does your CDP enable activation of customer data for paid media, especially on platforms like Google, Meta, TikTok, and Amazon DSP?
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10.
What is your pricing model (flat fee, usage-based, or data volume-based), and how does it scale?
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