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Comparison Zeotap vs. Semcasting Customer Data Platform (CDP) Vendor Comparison

Zeotap and Semcasting are Customer Data Platform (CDP) vendors.

zeotap.com
Zeotap Simplifies customer data management for marketing insights. They have no reported specialities.

semcasting.com
Semcasting Privacy-compliant identity resolution without cookies They focus on Identity Resolution, Targeting & Data Activation and Data Onboarding.

Zeotap or Semcasting?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

zeotap.com
Full Blurb

Zeotap

"Simplifies customer data management for marketing insights."
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The firm provides an all-in-one platform for managing customer data. It helps marketers gather, organize, and safeguard data, enhancing customer engagement and predicting behaviors. With privacy compliance, the platform supports integrating various data sources and optimizing marketing campaigns across channels effectively.

Key Features & Benefits

Simple, Commercial Outcomes Fast
Zeotap claims that their 4+4 Framework allows brands to prioritize simple use cases and achieve commercial outcomes in just 8 weeks.
Designed for Marketers
Zeotap claims that their intuitive interface is crafted for marketers, allowing for hands-on use without technical coding skills.
Privacy-First For Europe
Zeotap claims that their platform is conceived in Germany for stringent European regulations, prioritizing privacy above all.
semcasting.com
Full Blurb

Semcasting

"Privacy-compliant identity resolution without cookies"
Focused on Identity Resolution, Targeting & Data Activation and Data Onboarding .
Semcasting enables marketers to target and measure audiences using deterministic identity solutions without relying on cookies. It activates audiences across channels like CTV and social media while providing real-time analytics and transparent reporting. Marketers gain a cohesive view of consumer behavior without sacrificing privacy.

Key Features & Benefits

cookieless identity resolution
Semcasting claims that its unique cookieless identity resolution technology allows precise and privacy-compliant targeting without relying on cookies.
accelerated campaign activation
Semcasting claims that its AudienceDesigner platform accelerates campaign activation with self-service identity resolution and unmatched match rates.
data-driven campaigns
Semcasting claims that its Managed Services offer data-driven campaigns with full transparency and measurable results to optimize audience targeting.
Compare all Customer Data Platform (CDP) Vendors Head-to-Head