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Comparison Salesforce vs. Hightouch Clientelling and CRM Vendor Comparison

Salesforce and Hightouch are Customer Data Platform (CDP) vendors.

salesforce.com
Salesforce Unifies data and CRM on one platform. They have no reported specialities.

hightouch.com
Hightouch Transforms data warehouses into actionable marketing platforms. They have no reported specialities.

Salesforce or Hightouch?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

salesforce.com
Full Blurb

Salesforce

"Unifies data and CRM on one platform."
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Salesforce helps marketers unify data from any source onto a single CRM platform, leveraging AI-driven insights and automation to streamline processes. It simplifies the setup with its Starter Suite, integrating marketing, sales, and service activities. Marketers can track and manage leads better and make informed decisions quickly.

Key Features & Benefits

More innovative technology
Salesforce claims that its technology is more innovative and powerful than competitors.
Better customer service
Salesforce claims that its customer service and support are superior to competitors.
Highly customizable platform
Salesforce claims that its platform is more versatile and customizable than competitors.
hightouch.com
Full Blurb

Hightouch

"Transforms data warehouses into actionable marketing platforms."
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Hightouch brings data and AI together, making marketing operations smarter. Marketers can sync data from a warehouse, build audiences, and personalize experiences in real-time. This cuts down on manual tasks and lets marketing teams create seamless customer journeys, enhancing engagement without the need for IT-heavy processes.

Key Features & Benefits

utilizes existing data warehouses
Hightouch claims its Composable CDP leverages existing data warehouses to provide flexible, quick-to-deploy, self-serve marketing tools.
AI-powered personalized experiences
Hightouch claims its AI Decisioning platform provides 1:1 personalized experiences without the need for manual segmentation.
extensive tool integrations
Hightouch claims to offer 250+ integrations across various tools, eliminating the need to build and maintain data pipelines.
Compare all Customer Data Platform (CDP) Vendors Head-to-Head