"Transforms data warehouses into actionable marketing platforms."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Hightouch brings data and AI together, making marketing operations smarter. Marketers can sync data from a warehouse, build audiences, and personalize experiences in real-time. This cuts down on manual tasks and lets marketing teams create seamless customer journeys, enhancing engagement without the need for IT-heavy processes.
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Hightouch's Website Claims...
Our bot logged these claims from Hightouch's website.
utilizes existing data warehouses
Hightouch claims its Composable CDP leverages existing data warehouses to provide flexible, quick-to-deploy, self-serve marketing tools.
AI-powered personalized experiences
Hightouch claims its AI Decisioning platform provides 1:1 personalized experiences without the need for manual segmentation.
extensive tool integrations
Hightouch claims to offer 250+ integrations across various tools, eliminating the need to build and maintain data pipelines.
BlurbSTAR Case Study
WMG & HighTouch
HighTouch enhances WMG data integration and customer engagement.
20%
cost reduction from errors
45%
increase in customer engagement
1.
Situation
WMG's Data Integration Challenge
β
WMG struggled with fragmented data systems.
β
Existing platforms hampered unified customer views.
β
Integration was key for better engagement.
WMG, a leading music entertainment company, faced significant challenges in integrating their marketing data across different platforms. Their existing systems couldn't provide a unified view of customer data, leading to fragmented marketing efforts and an inability to effectively engage their audience. A more cohesive and synchronized data approach was essential for driving personalized marketing strategies and optimizing their advertising spend.
2.
Task
Enable Seamless Data Synchronization
β
Connect disparate systems into one ecosystem.
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Implement seamless data pipelines for integration.
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Aim for improved campaign efficiency and targeting.
The task was to implement a solution that could connect various marketing and analytics platforms to WMG's existing systems, creating a single source of truth for customer data. This would involve setting up data pipelines that seamlessly move data between platforms without manual intervention. The goal was to enhance campaign efficiency and improve targeting precision by ensuring that every marketing platform had access to the most current and comprehensive data.
3.
Action
HighTouch Enables Data Integration
β
HighTouch provided the integration solution.
β
Ensured synchronization across multiple data sources.
β
No-code interface empowered marketing team independence.
WMG partnered with HighTouch to address their data integration challenges. HighTouch's solution allowed WMG to synchronize data from multiple sources, such as CRM, email marketing platforms, and ad networks, with ease. This synchronization ensured that all teams had access to up-to-date customer information, facilitating personalized marketing efforts. Furthermore, HighTouchβs no-code interface meant that the marketing team could quickly set up and manage data integrations without relying on technical IT support.
4.
Result
Enhanced Marketing and Cost Savings
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Achieved 45% improvement in customer engagement.
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Reduced manual processing errors had decreased costs by 20%.
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Improved ROI and customer satisfaction levels.
The integration using HighTouch resulted in an efficient data flow across WMG's various marketing platforms. This enabled WMG to execute more targeted marketing campaigns, resulting in a 45% increase in customer engagement. In addition, WMG was able to reduce costs associated with manual data processing and errors by 20%. With a centralized data system, WMG saw a significant improvement in their marketing ROI, ultimately driving better strategic decision-making and higher customer satisfaction.
Keywords
WMG
HIGHTOUCH
DATA INTEGRATION
MARKETING TECHNOLOGY
CUSTOMER ENGAGEMENT
PERSONALIZED MARKETING
NO-CODE SOLUTION
DATA SYNCHRONIZATION
Customer Data Platform (CDP) Q & A
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1.
What types of customer data does your CDP collect, unify, and activate (first-party, transactional, behavioral, intent, etc.)?
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2.
Can your CDP integrate with our existing tech stack (e-commerce platform, CRM, ESP, ad platforms, etc.)?
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3.
How does your CDP handle identity resolution across different devices, channels, and platforms?
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4.
Does your CDP support real-time data processing and audience segmentation?
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5.
How does your CDP help with personalization across marketing channels (email, SMS, paid media, website, etc.)?
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6.
How does your platform handle compliance with privacy laws (GDPR, CCPA) and cookieless tracking?
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7.
Do you offer built-in AI/ML capabilities for predictive analytics, audience scoring, or recommendations?
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8.
What reporting, analytics, and attribution features does your CDP provide?
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9.
How does your CDP enable activation of customer data for paid media, especially on platforms like Google, Meta, TikTok, and Amazon DSP?
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10.
What is your pricing model (flat fee, usage-based, or data volume-based), and how does it scale?
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