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Comparison Simon Data vs. Hightouch Customer Data Platform (CDP) Vendor Comparison

Simon Data and Hightouch are Customer Data Platform (CDP) vendors.

simondata.com
Simon Data Transform data into insights for personalized marketing They have no reported specialities.

hightouch.com
Hightouch Transforms data warehouses into actionable marketing platforms. They have no reported specialities.

Simon Data or Hightouch?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Simon Data

"Transform data into insights for personalized marketing"
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Simon Data helps marketers turn customer data into personalized marketing campaigns. It unifies data from multiple sources for a comprehensive customer view. This allows precise audience targeting and real-time campaign syncing. Simon's AI reveals actionable insights to enhance engagement and personalization across all touchpoints.

Key Features & Benefits

Unifies all customer data
Simon Data claims that it provides easy access to all customer data, allowing better understanding and personalized marketing.
Real-time personalized marketing
Simon Data claims that it ensures real-time personalization across all touchpoints, enhancing unique customer experiences.
End-to-end strategic support
Simon Data claims that it offers strategic and technical support focusing on driving customer lifetime value growth.

Hightouch

"Transforms data warehouses into actionable marketing platforms."
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Hightouch brings data and AI together, making marketing operations smarter. Marketers can sync data from a warehouse, build audiences, and personalize experiences in real-time. This cuts down on manual tasks and lets marketing teams create seamless customer journeys, enhancing engagement without the need for IT-heavy processes.

Key Features & Benefits

utilizes existing data warehouses
Hightouch claims its Composable CDP leverages existing data warehouses to provide flexible, quick-to-deploy, self-serve marketing tools.
AI-powered personalized experiences
Hightouch claims its AI Decisioning platform provides 1:1 personalized experiences without the need for manual segmentation.
extensive tool integrations
Hightouch claims to offer 250+ integrations across various tools, eliminating the need to build and maintain data pipelines.
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