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Comparison Ometria vs. Hightouch Customer Data Platform (CDP) Vendor Comparison

Ometria and Hightouch are Customer Data Platform (CDP) vendors.

ometria.com
Ometria Retail-focused platform for unified customer experiences. They have no reported specialities.

hightouch.com
Hightouch Transforms data warehouses into actionable marketing platforms. They have no reported specialities.

Ometria or Hightouch?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

ometria.com
Full Blurb

Ometria

"Retail-focused platform for unified customer experiences."
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Ometria helps retail marketing teams streamline customer interactions across multiple channels. It consolidates data for precise insights and predictive analytics. The platform also personalizes content and automates customer journeys, making it simpler for marketers to engage effectively at every touchpoint without juggling disparate tools.

Key Features & Benefits

Increased customer repeat rates
Ometria claims that their platform has increased customer repeat rates by 18% through personalized experiences across multiple channels.
Enhanced audience management
Ometria claims that they enable clients to manage, execute, and sync audiences across email, SMS, and social with ease.
Growth in email revenue
Ometria claims that their predictive tools contribute to a 56% growth in email contributions to online revenue year over year.
hightouch.com
Full Blurb

Hightouch

"Transforms data warehouses into actionable marketing platforms."
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Hightouch brings data and AI together, making marketing operations smarter. Marketers can sync data from a warehouse, build audiences, and personalize experiences in real-time. This cuts down on manual tasks and lets marketing teams create seamless customer journeys, enhancing engagement without the need for IT-heavy processes.

Key Features & Benefits

utilizes existing data warehouses
Hightouch claims its Composable CDP leverages existing data warehouses to provide flexible, quick-to-deploy, self-serve marketing tools.
AI-powered personalized experiences
Hightouch claims its AI Decisioning platform provides 1:1 personalized experiences without the need for manual segmentation.
extensive tool integrations
Hightouch claims to offer 250+ integrations across various tools, eliminating the need to build and maintain data pipelines.
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