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Comparison Decile vs. Hightouch Customer Data Platform (CDP) Vendor Comparison

Decile and Hightouch are Customer Data Platform (CDP) vendors.

decile.com
Decile Provides advanced customer analytics for ecommerce brands They have no reported specialities.

hightouch.com
Hightouch Transforms data warehouses into actionable marketing platforms. They have no reported specialities.

Decile or Hightouch?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Decile

"Provides advanced customer analytics for ecommerce brands"
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Decile enables marketers to enhance customer understanding through enriched data and predictive insights. It crafts custom brand personas using AI, leveraging extensive customer data for precise segmentation. This empowers ecommerce brands to personalize outreach and optimize customer journeys with actionable insights, facilitating greater retention and smarter sales growth.

Key Features & Benefits

Unique Personalized Outreach
Decile claims to offer a unique personalized outreach by combining customer analytics with custom brand personas, providing a 360-degree view.
Advanced Predictive Analytics
Decile claims to provide the most accurate predictive lifetime value tool, helping to forecast future customer value in real-time.
Powerful Customer Insights
Decile claims to enhance customer loyalty by understanding preferences with detailed analytics and bespoke AI-generated personas.

Hightouch

"Transforms data warehouses into actionable marketing platforms."
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Hightouch brings data and AI together, making marketing operations smarter. Marketers can sync data from a warehouse, build audiences, and personalize experiences in real-time. This cuts down on manual tasks and lets marketing teams create seamless customer journeys, enhancing engagement without the need for IT-heavy processes.

Key Features & Benefits

utilizes existing data warehouses
Hightouch claims its Composable CDP leverages existing data warehouses to provide flexible, quick-to-deploy, self-serve marketing tools.
AI-powered personalized experiences
Hightouch claims its AI Decisioning platform provides 1:1 personalized experiences without the need for manual segmentation.
extensive tool integrations
Hightouch claims to offer 250+ integrations across various tools, eliminating the need to build and maintain data pipelines.
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