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Comparison mParticle vs. Hightouch Customer Data Platform (CDP) Vendor Comparison

mParticle and Hightouch are Customer Data Platform (CDP) vendors.

mparticle.com
mParticle Transforms data into adaptive customer experiences. They have no reported specialities.

hightouch.com
Hightouch Transforms data warehouses into actionable marketing platforms. They have no reported specialities.

mParticle or Hightouch?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

mparticle.com
Full Blurb

mParticle

"Transforms data into adaptive customer experiences."
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mParticle helps marketers streamline data integration and personalize interactions. It consolidates data across channels, generating insights with AI, and activating these insights with API integrations. This approach eliminates data silos and enhances customer interaction, providing a real-time, holistic view that adapts to consumers' needs.
hightouch.com
Full Blurb

Hightouch

"Transforms data warehouses into actionable marketing platforms."
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Hightouch brings data and AI together, making marketing operations smarter. Marketers can sync data from a warehouse, build audiences, and personalize experiences in real-time. This cuts down on manual tasks and lets marketing teams create seamless customer journeys, enhancing engagement without the need for IT-heavy processes.

Key Features & Benefits

utilizes existing data warehouses
Hightouch claims its Composable CDP leverages existing data warehouses to provide flexible, quick-to-deploy, self-serve marketing tools.
AI-powered personalized experiences
Hightouch claims its AI Decisioning platform provides 1:1 personalized experiences without the need for manual segmentation.
extensive tool integrations
Hightouch claims to offer 250+ integrations across various tools, eliminating the need to build and maintain data pipelines.
Compare all Customer Data Platform (CDP) Vendors Head-to-Head