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Comparison Insider vs. Hightouch Customer Data Platform (CDP) Vendor Comparison

Insider and Hightouch are Customer Data Platform (CDP) vendors.

useinsider.com
Insider Facilitating individualized customer experiences across channels. They have no reported specialities.

hightouch.com
Hightouch Transforms data warehouses into actionable marketing platforms. They have no reported specialities.

Insider or Hightouch?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

useinsider.com
Full Blurb

Insider

"Facilitating individualized customer experiences across channels."
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Insider simplifies cross-channel marketing with autonomous tools and AI. It streamlines customer engagement by orchestrating journeys, predicting behaviors, and enabling seamless personalization across web, email, SMS, and more. Marketers leverage Insider to maintain agility, adapt efforts in real-time, and drive customer interactions that convert.

Key Features & Benefits

Leader Across 10 Categories
Insider claims that G2 rated it as the #1 Leader across 10 categories for Winter’25.
Highly Rated by Gartner
Insider claims it received the highest scores in Gartner's Magic Quadrant for Personalization Engines.
Top Scores in Forrester
Insider claims to be a Leader in Forrester's Cross-Channel Campaign Management with perfect ratings.
hightouch.com
Full Blurb

Hightouch

"Transforms data warehouses into actionable marketing platforms."
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Hightouch brings data and AI together, making marketing operations smarter. Marketers can sync data from a warehouse, build audiences, and personalize experiences in real-time. This cuts down on manual tasks and lets marketing teams create seamless customer journeys, enhancing engagement without the need for IT-heavy processes.

Key Features & Benefits

utilizes existing data warehouses
Hightouch claims its Composable CDP leverages existing data warehouses to provide flexible, quick-to-deploy, self-serve marketing tools.
AI-powered personalized experiences
Hightouch claims its AI Decisioning platform provides 1:1 personalized experiences without the need for manual segmentation.
extensive tool integrations
Hightouch claims to offer 250+ integrations across various tools, eliminating the need to build and maintain data pipelines.
Compare all Customer Data Platform (CDP) Vendors Head-to-Head