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Learn about how these Customer Data Platform (CDP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

Insider
"Facilitating individualized customer experiences across channels."
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Insider simplifies cross-channel marketing with autonomous tools and AI. It streamlines customer engagement by orchestrating journeys, predicting behaviors, and enabling seamless personalization across web, email, SMS, and more. Marketers leverage Insider to maintain agility, adapt efforts in real-time, and drive customer interactions that convert.
Leader Across 10 Categories
Insider claims that G2 rated it as the #1 Leader across 10 categories for Winter’25.
Highly Rated by Gartner
Insider claims it received the highest scores in Gartner's Magic Quadrant for Personalization Engines.
Top Scores in Forrester
Insider claims to be a Leader in Forrester's Cross-Channel Campaign Management with perfect ratings.
ikasi
"Maximizing profits with data-driven causal AI insights"
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IKASI helps marketers identify specific opportunities hidden in their data. It uses causal AI to give precise recommendations on pricing, promotions, and customer actions. This approach sidesteps vague predictions, focusing instead on clear decisions and measurable outcomes, transforming insights into revenue gains swiftly.
Drive Higher Product Usage
IKASI claims that their AI optimizes investments to drive higher product usage and maximize profits effectively.
Know Customers Like Never Before
IKASI claims that their tool helps deliver personalized recommendations, increasing customer engagement and brand loyalty.
Get Proven Results, Faster
IKASI claims that their causal AI techniques yield faster and more reliable revenue increases compared to traditional methods.