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Comparison Braze vs. Salesforce Customer Data Platform (CDP) Vendor Comparison

Braze and Salesforce are Customer Data Platform (CDP) vendors.

braze.com
Braze Enables personalized, cross-channel customer engagement strategies. They have no reported specialities.

salesforce.com
Salesforce Unifies data and CRM on one platform. They have no reported specialities.

Braze or Salesforce?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Braze

"Enables personalized, cross-channel customer engagement strategies."
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Braze helps marketers navigate today’s landscape by enabling personalized, cross-channel customer interactions. Their platform connects data from different sources, allowing for real-time orchestration and delivery. Marketers can create customized experiences that build stronger customer relationships, without relying on siloed campaigns that feel like sales pitches.

Salesforce

"Unifies data and CRM on one platform."
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Salesforce helps marketers unify data from any source onto a single CRM platform, leveraging AI-driven insights and automation to streamline processes. It simplifies the setup with its Starter Suite, integrating marketing, sales, and service activities. Marketers can track and manage leads better and make informed decisions quickly.

Key Features & Benefits

More innovative technology
Salesforce claims that its technology is more innovative and powerful than competitors.
Better customer service
Salesforce claims that its customer service and support are superior to competitors.
Highly customizable platform
Salesforce claims that its platform is more versatile and customizable than competitors.
Compare all Customer Data Platform (CDP) Vendors Head-to-Head