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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Braze helps marketers navigate todayβs landscape by enabling personalized, cross-channel customer interactions. Their platform connects data from different sources, allowing for real-time orchestration and delivery. Marketers can create customized experiences that build stronger customer relationships, without relying on siloed campaigns that feel like sales pitches.
BlurbSTAR Case Study
Braze & Rappi
Rappi's WhatsApp strategy with Braze led to increased purchases.
43%
Lift in reactivated users making 2+ purchases within 30 days
80%
Increase in purchases among lapsed users using WhatsApp
1.
Situation
Rappi needed an effective out-of-product channel to re-engage lapsed users and boost active users' purchases.
2.
Task
Utilize Braze to incorporate WhatsApp into their existing engagement strategy, aiming to deliver personalized deals to users and track performance metrics.
3.
Action
Rappi utilized Braze Canvas Flow to segment audiences into 'Momentum' (active users) and 'Reactivation' (lapsed users). They personalized and automated marketing campaigns via WhatsApp, using its high regional adoption to engage users.
4.
Result
The WhatsApp campaign achieved an 80% increase in purchases among lapsed users compared to a control group. Additionally, the campaign saw a 71% read rate from active users and a 67% read rate from lapsed users.
Keywords
CUSTOMER ENGAGEMENT
BRAZE
WHATSAPP MARKETING
RAPPI CASE STUDY
INCREASE PURCHASES
LAPSED USERS
RETENTION STRATEGY
Customer Data Platform (CDP) Q & A
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1.
What types of customer data does your CDP collect, unify, and activate (first-party, transactional, behavioral, intent, etc.)?
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2.
Can your CDP integrate with our existing tech stack (e-commerce platform, CRM, ESP, ad platforms, etc.)?
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3.
How does your CDP handle identity resolution across different devices, channels, and platforms?
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4.
Does your CDP support real-time data processing and audience segmentation?
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5.
How does your CDP help with personalization across marketing channels (email, SMS, paid media, website, etc.)?
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6.
How does your platform handle compliance with privacy laws (GDPR, CCPA) and cookieless tracking?
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7.
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8.
What reporting, analytics, and attribution features does your CDP provide?
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9.
How does your CDP enable activation of customer data for paid media, especially on platforms like Google, Meta, TikTok, and Amazon DSP?
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10.
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