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Learn about how these Customer Data Platform (CDP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

decile.com
Full Blurb
Decile
"Provides advanced customer analytics for ecommerce brands"
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Decile enables marketers to enhance customer understanding through enriched data and predictive insights. It crafts custom brand personas using AI, leveraging extensive customer data for precise segmentation. This empowers ecommerce brands to personalize outreach and optimize customer journeys with actionable insights, facilitating greater retention and smarter sales growth.
Unique Personalized Outreach
Decile claims to offer a unique personalized outreach by combining customer analytics with custom brand personas, providing a 360-degree view.
Advanced Predictive Analytics
Decile claims to provide the most accurate predictive lifetime value tool, helping to forecast future customer value in real-time.
Powerful Customer Insights
Decile claims to enhance customer loyalty by understanding preferences with detailed analytics and bespoke AI-generated personas.
useinsider.com
Full Blurb
Insider
"Facilitating individualized customer experiences across channels."
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Insider simplifies cross-channel marketing with autonomous tools and AI. It streamlines customer engagement by orchestrating journeys, predicting behaviors, and enabling seamless personalization across web, email, SMS, and more. Marketers leverage Insider to maintain agility, adapt efforts in real-time, and drive customer interactions that convert.
Leader Across 10 Categories
Insider claims that G2 rated it as the #1 Leader across 10 categories for Winter’25.
Highly Rated by Gartner
Insider claims it received the highest scores in Gartner's Magic Quadrant for Personalization Engines.
Top Scores in Forrester
Insider claims to be a Leader in Forrester's Cross-Channel Campaign Management with perfect ratings.