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Comparison Ometria vs. Semcasting Customer Data Platform (CDP) Vendor Comparison

Ometria and Semcasting are Customer Data Platform (CDP) vendors.

ometria.com
Ometria Retail-focused platform for unified customer experiences. They have no reported specialities.

semcasting.com
Semcasting Privacy-compliant identity resolution without cookies They focus on Identity Resolution, Targeting & Data Activation and Data Onboarding.

Ometria or Semcasting?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

ometria.com
Full Blurb

Ometria

"Retail-focused platform for unified customer experiences."
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Ometria helps retail marketing teams streamline customer interactions across multiple channels. It consolidates data for precise insights and predictive analytics. The platform also personalizes content and automates customer journeys, making it simpler for marketers to engage effectively at every touchpoint without juggling disparate tools.

Key Features & Benefits

Increased customer repeat rates
Ometria claims that their platform has increased customer repeat rates by 18% through personalized experiences across multiple channels.
Enhanced audience management
Ometria claims that they enable clients to manage, execute, and sync audiences across email, SMS, and social with ease.
Growth in email revenue
Ometria claims that their predictive tools contribute to a 56% growth in email contributions to online revenue year over year.
semcasting.com
Full Blurb

Semcasting

"Privacy-compliant identity resolution without cookies"
Focused on Identity Resolution, Targeting & Data Activation and Data Onboarding .
Semcasting enables marketers to target and measure audiences using deterministic identity solutions without relying on cookies. It activates audiences across channels like CTV and social media while providing real-time analytics and transparent reporting. Marketers gain a cohesive view of consumer behavior without sacrificing privacy.

Key Features & Benefits

cookieless identity resolution
Semcasting claims that its unique cookieless identity resolution technology allows precise and privacy-compliant targeting without relying on cookies.
accelerated campaign activation
Semcasting claims that its AudienceDesigner platform accelerates campaign activation with self-service identity resolution and unmatched match rates.
data-driven campaigns
Semcasting claims that its Managed Services offer data-driven campaigns with full transparency and measurable results to optimize audience targeting.
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