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Comparison mParticle vs. Semcasting Customer Data Platform (CDP) Vendor Comparison

mParticle and Semcasting are Customer Data Platform (CDP) vendors.

mparticle.com
mParticle Transforms data into adaptive customer experiences. They have no reported specialities.

semcasting.com
Semcasting Privacy-compliant identity resolution without cookies They focus on Identity Resolution, Targeting & Data Activation and Data Onboarding.

mParticle or Semcasting?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

mparticle.com
Full Blurb

mParticle

"Transforms data into adaptive customer experiences."
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mParticle helps marketers streamline data integration and personalize interactions. It consolidates data across channels, generating insights with AI, and activating these insights with API integrations. This approach eliminates data silos and enhances customer interaction, providing a real-time, holistic view that adapts to consumers' needs.
semcasting.com
Full Blurb

Semcasting

"Privacy-compliant identity resolution without cookies"
Focused on Identity Resolution, Targeting & Data Activation and Data Onboarding .
Semcasting enables marketers to target and measure audiences using deterministic identity solutions without relying on cookies. It activates audiences across channels like CTV and social media while providing real-time analytics and transparent reporting. Marketers gain a cohesive view of consumer behavior without sacrificing privacy.

Key Features & Benefits

cookieless identity resolution
Semcasting claims that its unique cookieless identity resolution technology allows precise and privacy-compliant targeting without relying on cookies.
accelerated campaign activation
Semcasting claims that its AudienceDesigner platform accelerates campaign activation with self-service identity resolution and unmatched match rates.
data-driven campaigns
Semcasting claims that its Managed Services offer data-driven campaigns with full transparency and measurable results to optimize audience targeting.
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