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Learn about how these Customer Data Platform (CDP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

BlueConic
"Transforms first-party data into marketing growth."
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BlueConic helps marketers activate first-party data for growth. Their platform turns collected data into actionable insights. With AI, they predict best next steps, aiding in smarter targeting. Marketers can rapidly transition from data to effective marketing actions, cutting waste and maximizing real-time audience engagement.
Insider
"Facilitating individualized customer experiences across channels."
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Insider simplifies cross-channel marketing with autonomous tools and AI. It streamlines customer engagement by orchestrating journeys, predicting behaviors, and enabling seamless personalization across web, email, SMS, and more. Marketers leverage Insider to maintain agility, adapt efforts in real-time, and drive customer interactions that convert.
Leader Across 10 Categories
Insider claims that G2 rated it as the #1 Leader across 10 categories for Winter’25.
Highly Rated by Gartner
Insider claims it received the highest scores in Gartner's Magic Quadrant for Personalization Engines.
Top Scores in Forrester
Insider claims to be a Leader in Forrester's Cross-Channel Campaign Management with perfect ratings.