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Learn about how these Customer Data Platform (CDP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

decile.com
Full Blurb
Decile
"Provides advanced customer analytics for ecommerce brands"
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Decile enables marketers to enhance customer understanding through enriched data and predictive insights. It crafts custom brand personas using AI, leveraging extensive customer data for precise segmentation. This empowers ecommerce brands to personalize outreach and optimize customer journeys with actionable insights, facilitating greater retention and smarter sales growth.
Unique Personalized Outreach
Decile claims to offer a unique personalized outreach by combining customer analytics with custom brand personas, providing a 360-degree view.
Advanced Predictive Analytics
Decile claims to provide the most accurate predictive lifetime value tool, helping to forecast future customer value in real-time.
Powerful Customer Insights
Decile claims to enhance customer loyalty by understanding preferences with detailed analytics and bespoke AI-generated personas.
segment.com
Full Blurb
Segment
"Connect and unify customer data for insights."
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Twilio Segment helps marketers by seamlessly integrating customer data from multiple sources using a single API. Streamline data collection and enhance profile enrichment, enabling tailored marketing efforts. It ensures privacy compliance while unifying data across all channels, offering a complete, real-time customer view for precise targeting.
ranked #1 CDP
Twilio Segment claims that it is ranked #1 Customer Data Platform four years in a row per IDC (2019-2022)
12.1 trillion events
Twilio Segment claims that it processed 12.1 Trillion API calls in 2023, showcasing its high-performance capabilities
12,696 unique events
Twilio Segment claims that it tracked 12,696 unique events, highlighting its ability to capture comprehensive customer data