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Learn about how these Customer Data Platform (CDP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

Braze
"Enables personalized, cross-channel customer engagement strategies."
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Braze helps marketers navigate today’s landscape by enabling personalized, cross-channel customer interactions. Their platform connects data from different sources, allowing for real-time orchestration and delivery. Marketers can create customized experiences that build stronger customer relationships, without relying on siloed campaigns that feel like sales pitches.
Iterable
"AI-driven cross-channel communication and engagement platform."
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Iterable helps marketers create seamless customer experiences by coordinating messaging across email, mobile, and web channels. With AI-driven analytics, they offer real-time insights to optimize campaigns. Their platform enables easy integration with existing systems, allowing marketers to quickly adapt to changes and focus on building loyal, engaged customer bases.
customer-centric approach
Iterable claims that its platform is designed to build one-on-one relationships with each customer using real-time data for individualized messaging.
harmonized cross-channel experience
Iterable claims that its platform connects with customers across web, email, SMS, in-app, and more channels to deliver thoughtful, harmonized experiences.
dynamic automated journeys
Iterable claims that its platform enables creating automated journeys that dynamically respond and adapt to customers' signals in real-time.