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Comparison Zeta Global vs. Salesforce Customer Data Platform (CDP) Vendor Comparison

Zeta Global and Salesforce are Customer Data Platform (CDP) vendors.

zetaglobal.com
Zeta Global Streamlines marketing with AI-driven customer insights. They have no reported specialities.

salesforce.com
Salesforce Unifies data and CRM on one platform. They have no reported specialities.

Zeta Global or Salesforce?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Zeta Global

"Streamlines marketing with AI-driven customer insights."
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Zeta Global provides a marketing cloud that uses AI to enhance customer acquisition, growth, and retention. It processes extensive identity data to enable precise segmentation and personalization. This helps marketers cut through complexity, optimizing interactions across multiple channels, and offers a cost-effective approach for stronger customer connections.

Salesforce

"Unifies data and CRM on one platform."
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Salesforce helps marketers unify data from any source onto a single CRM platform, leveraging AI-driven insights and automation to streamline processes. It simplifies the setup with its Starter Suite, integrating marketing, sales, and service activities. Marketers can track and manage leads better and make informed decisions quickly.

Key Features & Benefits

More innovative technology
Salesforce claims that its technology is more innovative and powerful than competitors.
Better customer service
Salesforce claims that its customer service and support are superior to competitors.
Highly customizable platform
Salesforce claims that its platform is more versatile and customizable than competitors.
Compare all Customer Data Platform (CDP) Vendors Head-to-Head