Blurbs
comparison of Pixalate and Yofi
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Pixalate and Yofi
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Pixalate
"Protect against ad fraud and ensure compliance."
Focused on
Ad Fraud Prevention
.
Pixalate helps marketers block unauthorized sellers and invalid supply paths, ensuring transparency in ad campaigns across Connected TV, Mobile Apps, and Websites. By providing deep insights into publisher quality and privacy compliance, Pixalate makes it easier to keep advertising safe, legal, and efficient in an unpredictable market.
First COPPA Compliance Technology
Pixalate claims that they have introduced the ad industry's first COPPA compliance technology to assess child-directed apps.
Comprehensive Ad Fraud Blocking
Pixalate claims that their pre-bid blocking is the only solution that prevents invalid traffic across CTV, apps, and websites.
Unique Publisher Trust Rankings
Pixalate claims their Publisher Trust Indexes provide unique Top 100 rankings based on analysis of millions of apps across stores.
Yofi
"Identify and prevent return fraud and abuse."
Focused on
eCommerce & Transactional Fraud Prevention
.
Yofi helps marketers combat return fraud by using a web of data sources to detect inconsistencies. It tracks digital behaviors, clusters customer data, and predicts return likelihood. The platform uses machine learning to counter label manipulation. Its wide merchant consortium acts collectively against evolving fraud tactics.