Blurbs
comparison of Adelaide Metrics and Brandverity
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Brandverity
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Brandverity
"Monitor and enforce paid search compliance online."
Focused on
Brand Protection & Compliance
.
BrandVerity helps marketers safeguard brands online by monitoring paid search activities. It identifies trademark violations and affiliate non-compliance, enabling marketers to remove harmful ads quickly. The platform provides actionable compliance reports and automates takedown requests. It also offers expert guidance to navigate PPC compliance challenges successfully.
Superior Data Quality
BrandVerity claims that their data quality and depth of coverage surpass competitors, ensuring unmatched search monitoring accuracy.
Significant Cost Savings
BrandVerity claims that their service delivers a return on investment that exceeds its costs by a wide margin.
Efficient Global Monitoring
BrandVerity claims that their monitoring tool saves considerable time by providing global brand insights from a single location.