Blurbs
comparison of Anura and Yofi
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Anura and Yofi
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Anura
"Detects and eliminates ad fraud for marketers."
Focused on
Ad Fraud Prevention
.
Anura helps marketers by identifying and removing fraudulent activity from their campaigns. It distinguishes real users from bots and fraudsters to refine data and improve return on ad spend. This results in more accurate analytics, less wasted budget, and enhanced brand protection.
Unmatched Accuracy
Anura Solutions claims that their solution has 100% accuracy when identifying fraud, outperforming competitors.
Superior Thoroughness
Anura Solutions claims to find 200-300% more fraud than their competitors, providing a more comprehensive protection against fraudulent activities.
Robust Analytics
Anura Solutions claims to offer detailed analytics and proof of fraud, enabling clients to make data-driven decisions and optimize their campaigns.
Yofi
"Identify and prevent return fraud and abuse."
Focused on
eCommerce & Transactional Fraud Prevention
.
Yofi helps marketers combat return fraud by using a web of data sources to detect inconsistencies. It tracks digital behaviors, clusters customer data, and predicts return likelihood. The platform uses machine learning to counter label manipulation. Its wide merchant consortium acts collectively against evolving fraud tactics.