Blurbs
comparison of Adelaide Metrics and Accertify
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Accertify
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Accertify
"Prevents fraud with intelligent risk management tools."
Focused on
eCommerce & Transactional Fraud Prevention
.
Accertify offers a comprehensive digital platform for identifying legitimate customers and minimizing risk exposure. It integrates AI and machine learning to detect fraud and manages payment models to optimize financial performance. Marketers can leverage its community insights and flexible controls to improve sales without compromising security.
High Fraud Detection Rate
Accertify claims that their platform successfully protected over 7.6B ecommerce transactions last year and prevented over $9 Billion USD in risk.
Strong Customer Trust
Accertify claims that their personal touch in building relationships enables them to serve some of the world’s largest brands successfully.
Efficient Chargeback Management
Accertify claims that users like Fnac Darty reduced their card chargeback rate by more than 30% with their platform.