Blurbs
comparison of DoubleVerify and GumGum
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of DoubleVerify and GumGum
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
DoubleVerify
"Optimizes digital ad performance with analytics."
Focused on
Ad Verification & Viewability
.
DoubleVerify helps marketers ensure their online ads are seen by real people in suitable environments. It aims to combat digital ad fraud and improve viewability. The platform integrates performance analytics, advanced attribution, and AI-driven tools to guide better decision-making for brands and agencies navigating complex digital landscapes.
brand reputation safeguarding
DoubleVerify claims that it enhances brand safety by safeguarding brand reputation across devices and emerging channels.
advanced performance analytics
DoubleVerify claims that its performance measurement suite empowers brands to achieve real business outcomes through advanced analytics.
digital advertising security
DoubleVerify claims that its mission is to make digital advertising safer and more secure by providing transparency and trust.
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on
Ad Verification & Viewability
.
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.