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Comparison GumGum vs. NoFraud Native and Contextual Advertising Vendor Comparison

GumGum and NoFraud are Ad Verification and Ad Fraud vendors.

gumgum.com
GumGum Ad intelligence using real-time contextual analysis They focus on Ad Verification & Viewability.

nofraud.com
NoFraud Fraud prevention solution for eCommerce transactions. They focus on eCommerce & Transactional Fraud Prevention.

GumGum or NoFraud?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

NoFraud

"Fraud prevention solution for eCommerce transactions."
Focused on eCommerce & Transactional Fraud Prevention .
NoFraud helps marketers by preventing fraudulent transactions in eCommerce. It uses AI and human review to make real-time decisions on each order, blocking fraudsters while approving legitimate purchases. This minimizes chargebacks and false positives, saving merchants time and enhancing customer satisfaction.

Key Features & Benefits

Increased approval rates
NoFraud claims that they drastically increase approval rates while keeping pricing more competitive than other solutions.
Seamless integration process
NoFraud claims that their integration is so seamless it works out of the box with zero changes to your workflow.
International fraud expertise
NoFraud claims that they help businesses extend internationally by managing fraud detection in markets with no prior experience needed.

GumGum

"Ad intelligence using real-time contextual analysis"
Focused on Ad Verification & Viewability .
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.

Key Features & Benefits

Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.
Compare all Ad Verification and Ad Fraud Vendors Head-to-Head