Blurbs
comparison of Adelaide Metrics and Pixalate
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Pixalate
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Pixalate
"Protect against ad fraud and ensure compliance."
Focused on
Ad Fraud Prevention
.
Pixalate helps marketers block unauthorized sellers and invalid supply paths, ensuring transparency in ad campaigns across Connected TV, Mobile Apps, and Websites. By providing deep insights into publisher quality and privacy compliance, Pixalate makes it easier to keep advertising safe, legal, and efficient in an unpredictable market.
First COPPA Compliance Technology
Pixalate claims that they have introduced the ad industry's first COPPA compliance technology to assess child-directed apps.
Comprehensive Ad Fraud Blocking
Pixalate claims that their pre-bid blocking is the only solution that prevents invalid traffic across CTV, apps, and websites.
Unique Publisher Trust Rankings
Pixalate claims their Publisher Trust Indexes provide unique Top 100 rankings based on analysis of millions of apps across stores.