Blurbs
comparison of GumGum and Accertify
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of GumGum and Accertify
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on
Ad Verification & Viewability
.
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.
Accertify
"Prevents fraud with intelligent risk management tools."
Focused on
eCommerce & Transactional Fraud Prevention
.
Accertify offers a comprehensive digital platform for identifying legitimate customers and minimizing risk exposure. It integrates AI and machine learning to detect fraud and manages payment models to optimize financial performance. Marketers can leverage its community insights and flexible controls to improve sales without compromising security.
High Fraud Detection Rate
Accertify claims that their platform successfully protected over 7.6B ecommerce transactions last year and prevented over $9 Billion USD in risk.
Strong Customer Trust
Accertify claims that their personal touch in building relationships enables them to serve some of the world’s largest brands successfully.
Efficient Chargeback Management
Accertify claims that users like Fnac Darty reduced their card chargeback rate by more than 30% with their platform.