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Comparison Human vs. GumGum Ad Verification and Ad Fraud Vendor Comparison

Human and GumGum are Ad Verification and Ad Fraud vendors.

humansecurity.com
Human Protects against bot attacks and fraud. They focus on Ad Fraud Prevention.

gumgum.com
GumGum Ad intelligence using real-time contextual analysis They focus on Ad Verification & Viewability.

Human or GumGum?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Human

"Protects against bot attacks and fraud."
Focused on Ad Fraud Prevention .
HUMAN cuts through digital noise, protecting brands from unseen cyber threats with steadfast reliability. It shields ad platforms from click fraud and malvertising while ensuring secure user experiences. Using massive data analysis, HUMAN detects anomalies in milliseconds, guaranteeing more trustworthy digital interactions.

Key Features & Benefits

Proprietary Detection Engine
HUMAN claims that their proprietary detection engine utilizes 2,500+ signals per interaction to identify threats with high precision.
Massive Threat Intelligence
HUMAN claims to verify over 20 trillion digital interactions weekly across 3 billion devices, providing unrivaled threat telemetry.
Adaptive Machine Learning
HUMAN claims their 400+ algorithms and adaptive machine learning models enable high-fidelity decisioning to stop emerging threats.

GumGum

"Ad intelligence using real-time contextual analysis"
Focused on Ad Verification & Viewability .
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.

Key Features & Benefits

Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.
Compare all Ad Verification and Ad Fraud Vendors Head-to-Head