Blurbs
comparison of Human and GumGum
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Human and GumGum
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Human
"Protects against bot attacks and fraud."
Focused on
Ad Fraud Prevention
.
HUMAN cuts through digital noise, protecting brands from unseen cyber threats with steadfast reliability. It shields ad platforms from click fraud and malvertising while ensuring secure user experiences. Using massive data analysis, HUMAN detects anomalies in milliseconds, guaranteeing more trustworthy digital interactions.
Proprietary Detection Engine
HUMAN claims that their proprietary detection engine utilizes 2,500+ signals per interaction to identify threats with high precision.
Massive Threat Intelligence
HUMAN claims to verify over 20 trillion digital interactions weekly across 3 billion devices, providing unrivaled threat telemetry.
Adaptive Machine Learning
HUMAN claims their 400+ algorithms and adaptive machine learning models enable high-fidelity decisioning to stop emerging threats.
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on
Ad Verification & Viewability
.
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.