Blurbs
comparison of Adelaide Metrics and Kount
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Kount
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Kount
"Fraud prevention, identity verification, and compliance management."
Focused on
eCommerce & Transactional Fraud Prevention
.
Kount helps marketers prevent fraudulent activities by utilizing machine learning and decades of global data. It creates personal profiles with buying habits and payment history for better identification and prevention. The platform automates processes like chargeback management and compliance tracking to mitigate risks at every step.
Comprehensive fraud prevention
Kount claims that its platform prevents fraud from the very first interaction by verifying identities and detecting threats throughout the customer journey.
Advanced machine learning
Kount claims that its advanced machine learning makes accurate decisions by leveraging decades of global data to protect businesses.
Frictionless customer experience
Kount claims that its technology ensures a seamless customer journey by stopping fraudsters while letting legitimate sales flow.