Blurbs
comparison of Adelaide Metrics and VantageBP
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and VantageBP
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
VantageBP
"Identifies and removes unauthorized online product resellers."
Focused on
Brand Protection & Compliance
.
VantageBP helps marketers protect their brands by swiftly targeting and removing unauthorized resellers and counterfeit products online. It uses data analysis and pattern recognition to identify threats and enforce intellectual property rights. This prevents brand dilution while maintaining control over pricing and distribution across various online platforms.