Blurbs
comparison of Adelaide Metrics and Integral Ad Science
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Integral Ad Science
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Integral Ad Science
"Ensures ads run efficiently and safely online."
Focused on
Ad Verification & Viewability
.
Integral Ad Science helps marketers by verifying ad placement across various digital platforms. It ensures ads are viewable, in the right context, and free from fraud. The company provides real-time data and insights to optimize ad campaigns, helping marketers allocate budgets wisely and achieve expected engagement outcomes.
Global presence, measurement expertise
Integral Ad Science claims that their global media measurement and optimization solutions set them apart from competitors, leveraging their expertise across ad fraud, brand safety, contextual targeting, efficiency, viewability, and more.
Innovative partnerships, co-innovation
Integral Ad Science claims that they co-innovate with the ad tech community to create integrated solutions, partnering with leading platforms and driving innovation to set the global standard for media quality.
Data-driven, actionable insights
Integral Ad Science claims to provide the most actionable data to drive superior results, delivering granular data in real-time to help optimize digital ad campaigns across channels like CTV, mobile, and audio.