Blurbs Logo

Learn about how these Ad Verification and Ad Fraud vendors stack up against each other by checking out our blurbs, claims, and case studies.

adelaidemetrics.com
Full Blurb
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on Ad Verification & Viewability and Performance & Attribution Analytics .
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
anura.io
Full Blurb
Anura
"Detects and eliminates ad fraud for marketers."
Focused on Ad Fraud Prevention .
Anura helps marketers by identifying and removing fraudulent activity from their campaigns. It distinguishes real users from bots and fraudsters to refine data and improve return on ad spend. This results in more accurate analytics, less wasted budget, and enhanced brand protection.
Unmatched Accuracy
Anura Solutions claims that their solution has 100% accuracy when identifying fraud, outperforming competitors.
Superior Thoroughness
Anura Solutions claims to find 200-300% more fraud than their competitors, providing a more comprehensive protection against fraudulent activities.
Robust Analytics
Anura Solutions claims to offer detailed analytics and proof of fraud, enabling clients to make data-driven decisions and optimize their campaigns.