Blurbs
comparison of Integral Ad Science and GumGum
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Integral Ad Science and GumGum
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Integral Ad Science
"Ensures ads run efficiently and safely online."
Focused on
Ad Verification & Viewability
.
Integral Ad Science helps marketers by verifying ad placement across various digital platforms. It ensures ads are viewable, in the right context, and free from fraud. The company provides real-time data and insights to optimize ad campaigns, helping marketers allocate budgets wisely and achieve expected engagement outcomes.
Global presence, measurement expertise
Integral Ad Science claims that their global media measurement and optimization solutions set them apart from competitors, leveraging their expertise across ad fraud, brand safety, contextual targeting, efficiency, viewability, and more.
Innovative partnerships, co-innovation
Integral Ad Science claims that they co-innovate with the ad tech community to create integrated solutions, partnering with leading platforms and driving innovation to set the global standard for media quality.
Data-driven, actionable insights
Integral Ad Science claims to provide the most actionable data to drive superior results, delivering granular data in real-time to help optimize digital ad campaigns across channels like CTV, mobile, and audio.
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on
Ad Verification & Viewability
.
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.