Blurbs
comparison of GumGum and Pixalate
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of GumGum and Pixalate
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on
Ad Verification & Viewability
.
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.
Pixalate
"Protect against ad fraud and ensure compliance."
Focused on
Ad Fraud Prevention
.
Pixalate helps marketers block unauthorized sellers and invalid supply paths, ensuring transparency in ad campaigns across Connected TV, Mobile Apps, and Websites. By providing deep insights into publisher quality and privacy compliance, Pixalate makes it easier to keep advertising safe, legal, and efficient in an unpredictable market.
First COPPA Compliance Technology
Pixalate claims that they have introduced the ad industry's first COPPA compliance technology to assess child-directed apps.
Comprehensive Ad Fraud Blocking
Pixalate claims that their pre-bid blocking is the only solution that prevents invalid traffic across CTV, apps, and websites.
Unique Publisher Trust Rankings
Pixalate claims their Publisher Trust Indexes provide unique Top 100 rankings based on analysis of millions of apps across stores.