Blurbs
comparison of GumGum and Zumigo
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of GumGum and Zumigo
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
GumGum
"Ad intelligence using real-time contextual analysis"
Focused on
Ad Verification & Viewability
.
GumGum uses contextual intelligence to help marketers connect with audiences by understanding the mindset of consumers. Their AI analyzes data to uncover relevant ad opportunities without relying on cookies. The result is more personal, privacy-conscious advertising that resonates with users across various platforms and contexts.
Advanced contextual intelligence
GumGum claims that their contextual intelligence platform provides superior ad relevance and performance by analyzing the content in real-time.
Attention metrics optimization
GumGum claims their Attention metrics can maximize ad relevance and performance by optimizing campaigns based on user attention signals.
Innovative ad creatives
GumGum claims their full product suite and contextual offerings provide dynamic and captivating ad creatives that drive better outcomes.
Zumigo
"Provides real-time digital mobile identity verification."
Focused on
eCommerce & Transactional Fraud Prevention
.
Zumigo helps marketers by securely verifying customer identities in real time using mobile data. This reduces fraud risks and leads to fewer false positives. The platform adjusts risk scores dynamically, helping marketers maintain trust with users. It’s especially useful for streamlining e-commerce checkouts and improving conversion rates.