Blurbs
comparison of Integral Ad Science and Lunio
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Integral Ad Science and Lunio
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Integral Ad Science
"Ensures ads run efficiently and safely online."
Focused on
Ad Verification & Viewability
.
Integral Ad Science helps marketers by verifying ad placement across various digital platforms. It ensures ads are viewable, in the right context, and free from fraud. The company provides real-time data and insights to optimize ad campaigns, helping marketers allocate budgets wisely and achieve expected engagement outcomes.
Global presence, measurement expertise
Integral Ad Science claims that their global media measurement and optimization solutions set them apart from competitors, leveraging their expertise across ad fraud, brand safety, contextual targeting, efficiency, viewability, and more.
Innovative partnerships, co-innovation
Integral Ad Science claims that they co-innovate with the ad tech community to create integrated solutions, partnering with leading platforms and driving innovation to set the global standard for media quality.
Data-driven, actionable insights
Integral Ad Science claims to provide the most actionable data to drive superior results, delivering granular data in real-time to help optimize digital ad campaigns across channels like CTV, mobile, and audio.
Lunio
"Detects and blocks invalid ad traffic efficiently."
Focused on
Ad Fraud Prevention
.
Lunio assists marketers by weeding out fake ad clicks, freeing up budget and improving ROI. It uses machine learning to identify non-legitimate click activity across multiple platforms. This ensures marketing budgets target real potential customers, reducing waste and enhancing the effectiveness of advertising campaigns.
Advanced invalid traffic detection
Lunio claims that its AI-powered detection, click analytics, and multichannel protection can expose and eliminate invalid traffic.
Actionable ad click analytics
Lunio claims that it surfaces click data and insights across campaigns, keywords, and placements to assess the impact of junk traffic and reduce wasted spend.
Nonstop traffic protection
Lunio claims that it can continually weed out waste by monitoring click behaviors in real time and automatically excluding junk users across paid media channels.