Blurbs
comparison of Adelaide Metrics and fraudlogix
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and fraudlogix
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
fraudlogix
"Real-time bot detection and fraud prevention solutions."
Focused on
Ad Fraud Prevention
.
Fraudlogix helps marketers secure digital campaigns by detecting bots and fraudulent activities in real time. It monitors global traffic, analyzing billions of devices to catch fraud and cyber threats. With APIs and blocklists, it safeguards advertising platforms, e-commerce, and user accounts, ensuring authentic engagement and secure transactions.
Comprehensive traffic coverage globally
Fraudlogix claims that they monitor traffic across 25% of the global online population, ensuring high-quality traffic worldwide.
Focus on enterprise fraud solutions
Fraudlogix claims that their technology, embedded in over 300 million URLs, monitors traffic for enterprise quality teams.
Real-time fraud detection capabilities
Fraudlogix claims that they provide real-time monitoring of over 1 billion unique devices monthly for comprehensive fraud detection.